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Ongoing

Running Electric

To lower automobile emissions

Running Electric is an educational campaign to promote electric vehicles. It is coordinated by Équiterre with support from Natural Resources Canada.

The challenge 

Since 1990, the greenhouse gas (GHG) emissions from Quebec’s roadways have shot up by 66%, coinciding with a large increase in the number of cars on our roads.

To reverse this trend, we must prioritize efforts to reduce the number of cars on our roads and transition toward more sustainable (active, public and shared) modes of transportation. When driving a car is necessary, electric vehicles (EVs) are a tangible way to lower GHG emissions from the transportation sector and reduce our dependence on fossil fuels.

33.4%

Road transportation alone accounts for 33.4% of Quebec’s total GHG emissions

Source

 Is a car absolutely essential for getting around? When it’s time to replace your vehicle, choose an electric one. Switching from gasoline to our own clean energy makes perfect sense. 

Daniel Rochefort

Sustainable Mobility Advisor, Équiterre

Équiterre's work

Launched by Équiterre in 2018, the Running electric campaign aims to debunk myths surrounding electric cars, in particular by providing all the information needed to make charging easier. The campaign is being rolled out via the roulonselectrique.ca website and advertising campaigns to encourage the general public and organizations to opt for more carbon-neutral mobility.

Objectives

  1. Educate the public and the organizations about electric vehicles;
  2. Propose tools to help assess consumer needs and to calculate potential savings from going electric;
  3. Encourage EV test drives.
  4. Mobilize the players in the electrification of transportation around common objectives.

Our impact

Since its was launched in 2018, Running Electric has reached millions of Quebecers through activities and events on the benefits of electric mobility.

3,000,000 pages visited on roulonselectrique.ca


33,500 Running Electric newsletter subscribers


46,000 test drives


40,000 people reached directly via shows and major events


Project history

2025

Start of Phase 3 of Running electric

Phase 3 continues the work of debunking myths surrounding electric cars, with an emphasis on charging light electric vehicles. The campaign is now being rolled out across Canada.

A new catalog of Canadian charging stations is now online.

2024

New Catalogs of Plug-in Vehicles

The launch of a new catalog of specialised electric vehicles aimed at organisations wishing to electrify their vehicle fleets, and improvements to the catalog of plug-in vehicles aimed at the general public, with the addition of filters and fact sheets for each vehicle.

2023

New tools and webinaires aimed at organisations

Creation of new tools and webinars aimed at organisations to help them with their fleet electrification project, and continuation of field and online activities aimed at the general public.

2022

Start of phase 2

Expansion of the campaign to other electric mobility solutions: heavy vehicles, electrically assisted bicycles, car sharing, freight transport, public transport.

2021

A hybrid year

Virtual activities (webinars), media campaign and the return of public events (electric vehicle show).

2020

Adapting to a new reality

Virtual restructuring of activities in light of the pandemic: webinars, booths, twinning and EV Week Quebec (online).

2019

Campaign kickoff

Rollout of Running Electric website and brand image, advertising campaign, participation in events and inaugural edition of EV Week Quebec. 2018: Campaign launch. 

2018

Launch of the campaign

Testimonials

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