Ongoing
Running Electric is an educational campaign to promote electric vehicles. It is coordinated by Équiterre with support from Natural Resources Canada.
Since 1990, the greenhouse gas (GHG) emissions from Quebec’s roadways have shot up by 66%, coinciding with a large increase in the number of cars on our roads.
To reverse this trend, we must prioritize efforts to reduce the number of cars on our roads and transition toward more sustainable (active, public and shared) modes of transportation. When driving a car is necessary, electric vehicles (EVs) are a tangible way to lower GHG emissions from the transportation sector and reduce our dependence on fossil fuels.
33.4%
Road transportation alone accounts for 33.4% of Quebec’s total GHG emissions
Source“ Is a car absolutely essential for getting around? When it’s time to replace your vehicle, choose an electric one. Switching from gasoline to our own clean energy makes perfect sense. ”
Launched by Équiterre in 2018, the Running electric campaign aims to debunk myths surrounding electric cars, in particular by providing all the information needed to make charging easier. The campaign is being rolled out via the roulonselectrique.ca website and advertising campaigns to encourage the general public and organizations to opt for more carbon-neutral mobility.
Since its was launched in 2018, Running Electric has reached millions of Quebecers through activities and events on the benefits of electric mobility.
3,000,000 pages visited on roulonselectrique.ca
33,500 Running Electric newsletter subscribers
46,000 test drives
40,000 people reached directly via shows and major events
Phase 3 continues the work of debunking myths surrounding electric cars, with an emphasis on charging light electric vehicles. The campaign is now being rolled out across Canada.
A new catalog of Canadian charging stations is now online.
The launch of a new catalog of specialised electric vehicles aimed at organisations wishing to electrify their vehicle fleets, and improvements to the catalog of plug-in vehicles aimed at the general public, with the addition of filters and fact sheets for each vehicle.
Creation of new tools and webinars aimed at organisations to help them with their fleet electrification project, and continuation of field and online activities aimed at the general public.
Expansion of the campaign to other electric mobility solutions: heavy vehicles, electrically assisted bicycles, car sharing, freight transport, public transport.
Virtual activities (webinars), media campaign and the return of public events (electric vehicle show).
Virtual restructuring of activities in light of the pandemic: webinars, booths, twinning and EV Week Quebec (online).
Rollout of Running Electric website and brand image, advertising campaign, participation in events and inaugural edition of EV Week Quebec. 2018: Campaign launch.
“ The electric car is quiet and pleasant to drive. We are also proud to drive electric, these are great values that we pass on to our children. ”
“ The Running electric campaign is essential to demystify electric vehicles and accelerate the shift towards the electrification of transportation. Hydro-Québec and Le Circuit électrique have been pleased to collaborate since the beginning of this campaign, which has brought together several partners who share the same vision of promoting the energy transition to cleaner transportation. ”
“ The electric car is not THE solution, it is one of the solutions in conjunction with active transportation, public transit, carpooling and carsharing. ”
Communication Officer, Sustainable Mobility
jgagnon@equiterre.org
Advisor, Sustainable Mobility Projects
drochefort@equiterre.org
