Our dependence on cars not only damages the environment, but also our health, our wallets, and our quality of life.
The trend is toward an increase in the number and size of vehicles. Even though some habits have changed, the distances between home, work, and services remain too great to encourage active or collective modes of transportation. Cars remain dominant when pedestrian, bicycle, public, and shared transportation networks are insufficient. Stagnant ridership and underfunding of public transportation in Quebec and Canada limit services, reinforcing the demand for roads and parking lots that perpetuate urban sprawl and hinder sustainable mobility.
Breaking this cycle is possible: it is time to invest differently and dare to take initiatives that increase sustainable mobility options for quieter, healthier, and more humane living environments.
45%
Transportation is responsible for nearly 45% of GHG emissions in Quebec and more than 25% of emissions in Canada.
Our vision
Active, collective, shared, and carbon-free mobility for quieter, healthier, and more humane living environments.
Our initiatives
Promoting active, collective and shared transportation
Rethinking how we get around and considering the different options in order to reduce solo driving.
We're working to accelerate transportation electrification in order to reduce emissions and improve air quality, in collaboration with other low carbon modes of transportation.
We're working to create awareness, provoke reflection and debate, and develop recommendations to guide our governments towards sustainable mobility solutions.
April Start of the fourth season of the Vélovolt trial program, which aims to conduct long-term trials of electric-assist bicycles among motorized employees of various organizations in Quebec.
August Launch of phase 3 of the Running electric campaign, offering activities and tools to demystify EV charging, including a catalog of Canadian charging stations.
September Events at Quebec universities to promote transportation mix and shared modes of transportation.
December Launch of the Ensemble, on avance campaign to promote public transportation in organizations and businesses.
2024
September New advertising campaign featuring spokesperson Christine Beaulieu to demystify electric cars as part of the Roulons électrique campaign.
Announcement of the Canada Transit Fund, which will provide significant investment in public transit and active transportation infrastructure in Canada over 10 years.
May Release of the report on the results and recommendations from phase 1 of Vélovolt (2021-2024).
September Closing of the Renversons la tendance petition on the regulation of automobile advertising, which gathered 20,000 signatures.
2023
Since the launch of the Vélovolt trial program, 42 organizations with hundreds of employees have tried out an electrically-assisted bike for commuting purposes over a period of 2 to 4 weeks.
April The Quebec government abandons the 3rd Link project in Quebec City.
2022
Phase 2 of the Running electric campaign, including the electrification of organizations' fleets.
Launch of the new Canadian Electric School Bus Alliance (CESBA), bringing together 34 Canadian organizations to accelerate the energy transition in this sector.
Launch of the No SUV for Me campaign to raise awareness of the impact of SUVs.
2021
October Study: The Rise of Light-Duty Trucks in Canada. Launch of a series of reports on the causes and consequences of the trend towards larger vehicles.
June Canada announces that no new gas-powered cars will be sold by 2035
The government commits to establishing a pan-Canadian standard on zero emission vehicles.
2021
Équiterre launches Vélovolt, a campaign to study and promote electric bikes in Quebec.
2020-2021
My Electric School Bus : Équiterre's campaign to mobilize key stakeholders around school bus electrification.
2020
Équiterre launches a new report, "The Road Ahead to Low-Carbon Mobility: A Feebate System for Canada's Light Duty Vehicle Segment.
November Annoucement that no new gas-powered cars will be sold in Quebec by 2035.
2018
Quebec adopts a sustainable mobility policy: Politique de mobilité durable 2018-2030 du Québec.
Équiterre launches an awareness and mobilization campaign on electric cars in Quebec : Running electric
Launch of a public transportation project in Quebec City after a successful public mobilisation campaign.
2017-2018
The Mon école branchée campaign creates awareness among youth about transportation electrification.
2017
Launch of a report, "Accelerating the Transition to Electric Mobility in Canada," at an annual national conference on transportation electrification in Toronto.
2016
Quebec adotps a law on zero emission vehicles!
Quebec allocates $50 millions over 10 years to the Route verte.
2015-2020
Electrifying Encounters across Quebec. A campaign to educate Quebecers about electric cars and to encourage test drives.
2015
Quebec adopts the Plan d'action en électrification des transports 2015-2020.
2011
Report: Changer de direction, a report about the need to rethink how we get around - reducing the distances we need to travel, transfering solo driving to active and public transportation and improving the energy efficiency of our vehicles.
2006-2010
I get around my neighbourhood! A campaign to promote active transportation and local businesses.
2003-2015
Cocktail transport, A campaign to create awareness about the alternatives to solo driving especially among young adults.
2000-2011
Libre comme l'air, Biking expeditions to create awareness about environomentally friendly biking initiatives in Quebec.
